Many stakeholders have traditionally viewed healthcare as a physician-centered industry, devising care delivery models accordingly. However, surveys of patient satisfaction with this approach reveal that a different perspective is needed, especially as patients are making more decisions about, and taking increased financial responsibility for, their healthcare. When asked what they really want from providers, patients report that their most important concerns center around symptom relief and being respected as individuals.Read More
A loyal patient is just what the doctor ordered when it comes to keeping a medical practice's operations running smoothly. In fact, this is true for any industry. When your business produces products and services that keep people coming back, they'll become a regular source of revenue, and they'll happily tout about your brand to their friends and associates. The Harvard Business Review reports, "Acquiring a new customer is anywhere from five to 25 time more expensive than retaining an existing one." The article's author also cites a study by Bain & Company, whereby it was shown that a 5% increase in customer retention rates can boost profits from 5% to 95%, depending on the industry.Read More
You never want to lose a patient. But you especially don’t want to lose a patient because a competitor did their job better than you. Healthcare organizations of all sizes are adding mobile applications to their patient retention strategies to get an edge on the competition.
As 2016 approaches, you'll likely look for ways to get rid of patients. Unfortunately, some healthcare consumers are stubborn and they won't willingly leave the healthcare organizations they've grown accustomed to visiting.
Ok, you're not really trying to lose patients. But, you likely will if you continue to use some of the same outdated or ineffective strategies you have in the past. Time to look toward the future.