Health iPASS Insights

Finding Your Patient Revenue Cycle Oasis: Optimizing Dermatology Payment Models

Posted by Corbin Blakey on Jun 20, 2018 1:23:50 PM

Dermatology payment models croppedYou are a small to mid-sized dermatology practice, just trying to make your way in the world. Lately, you’ve found yourself in the middle of a revenue cycle jungle. The daily frustrations are driving up your emotional temperature and the stress is clinging to you like a wet blanket. You are struggling to work with multiple payers, and the claims denials keep coming at you like mosquitos, sucking the income away from your practice.

After fighting through the vines and underbrush, you glimpse something in the distance—an oasis! It looks amazing over there too. Your patients are satisfied and happy as they experience transparent healthcare costs and convenient payment options. Your employees are engaged and working efficiently. The revenue is freely flowing into your practice. Best of all, those pesky claims denials are nowhere to be seen. If only you could figure out how to get there…

Hire a Patient Revenue Cycle Guide

If you have trouble optimizing operating income because of leaks in your revenue cycle, it might be time to invest in some outside help. Revenue cycle management solutions like Health iPASS can come alongside your practice and help guide you to increased operating income, greater price transparency, and elevated levels of patient trust and patient retention. In addition, automating processes that had previously been done manually reduces human error and frees up your team to concentrate on their core competency - better serving patients.

Rerouting: Consider Your Payment Model

When on a difficult journey, sometimes a total course correction is the key to getting you to your intended destination. According to a recent Dermatology Times article, many dermatology practices are transitioning to direct-pay models rather than continuing to grapple with the many challenges of contracting with private insurance companies. In a direct-pay model, practices receive all compensation from patients, usually at the time of service. Patients then seek reimbursement from their insurance for any covered treatment or procedures. In many cases, practices aid patients with the reimbursement process, but overall, direct-pay models provide relief from the arduous patient collection chase on the part of the practice.

Hesitation to change existing billing and collection processes is understandable. Practices may fear that switching to a direct-pay model would drive patients away. However, the existing evidence is promising. Many patients prefer this model because of the total price transparency required to make direct-pay work. When patients know the costs of care, they are more able to plan and budget for medical expenses, and they are also more likely to meet healthcare-related financial obligations. Medical providers are finding that they can see fewer patients and still make the same, or often more, money than with the traditional, multi-payer model.

The good news is that if you have chosen Health iPASS as your aforementioned guide, you have also gained a convenient and user-friendly way to collect patient payments and streamline your check-in process, regardless of which payment model you decide to implement. Helping practices redefine and better manage their patient revenue cycle is our specialty, making Health iPASS the ideal partner for practices transitioning to a mixed or direct-pay model.

With the proper guide and a carefully-charted new course that includes a flexible patient revenue cycle solution, it is possible to sustain your current payment model or implement a new one and ensure you are maintaining strong and steady operating income.

Topics: Revenue Cycle Management, POS Technology, Patient Payments, Dermatology